Curated programs sit at the intersection of three things most campaigns force you to pick between.
What we hunt for here is rare: very good creators inside the small-creator world. On average, the creators we activate in this format deliver 5 to 10 times more views per video than the ones typically used in advocacy programs. We get there by ignoring the noise — follower count, growth charts — and scoring on what actually predicts performance: views per video, content craft, authentic engagement.
Every campaign on Disker has three gates: creator selection, script approval, draft review. AI runs the screening at each one — that's never optional. What is optional is whether your team adds a second pass on top of what AI already approved.
Want to confirm every creator personally but trust AI on scripts? Configure it that way. Want full automation? Toggle every gate to AI-only. Want to review every single draft? You can. The level of control is a setting, not our default.
Discovery starts at the full creator graph — millions of profiles across IG and TikTok. From there, the system narrows by the obvious filters: geo, niche, audience overlap, brand context. But the most important question — and the hardest one to answer — comes after that: does this creator naturally make the type of content this brief actually calls for?
A skincare brief isn't 'find a skincare creator.' It asks for a specific format, tone, and angle. Maybe it's a routine walkthrough, maybe it's a result-focused before/after, maybe it's a stitch-with-a-derm. AI scores every candidate against that exact match. Craft scoring and view prediction run on top, so what surfaces is a shortlist of creators who can actually deliver this brief — and your team approves it from there.